Behind the brand.
Founder & designer
Kamilla Byriel Terkelsen is our founder, designer and the very DNA of Lollys Laundry. In the 15 years that have passed since the foundation, she has developed Lollys Laundry into one of the strongest brands on the Danish fashion scene.
Kamilla's enthusiasm, strength and joy of creation is the common thread through Lollys Laundry, from the six annual collections to all parts of the underlying work process.
With over 25 years of experience as a designer, Kamilla has sealed her position as one of Denmark's strongest designers and entrepreneurs, and she insists that it must be fun - otherwise it's no use.
“My Lollys clothes are always in the laundry, because I absolutely love to wear it - it goes with everything.”
— Kamilla Byriel, founder
At Lollys Laundry, we believe that great style should be effortless, which is why our pieces are designed to be easy to style and even easier to wear.
Lollys Laundry is a Danish fashion label that brings together understated luxury, modern design and effortless style. Our collection is filled with pieces that are chic, easy-to-wear, and fun to style, making them perfect for women who want to look and feel their best.
Inspired by the unique Scandinavian design aesthetic, our pieces are crafted with the utmost care and attention to detail, from the cut to the colours. We use only the best materials to ensure our pieces are both comfortable and durable, while our commitment to sustainability is reflected in our choice of materials.
Lollys Girls are confident, bold, and unapologetically themselves.
A Lollys Girl embrace life with enthusiasm and joy. She is characterised by her love for a life full of colour, whether it’s through their fashion choices, home decor, or her adventurous spirit.
She seek out experiences that bring her happiness and fulfilment, whether that’s through travel, hobbies, or spending quality time with loved ones.
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