Just landed from Copenhagen. From crisp striped shirts to floaty maxis and everything in between.
Gift with purchase.
Warning: This offer’s dangerously pretty.
Add your favourite pieces to cart and we’ll treat you to something extra — no code needed.
Spend $300 and receive a Primrose Scarf free.
Spend $500 and receive a Mia Floral Bag + Primrose Scarf free.
Simply add your gift product to cart, and the discount will apply automatically once your order reaches the qualifying spend.
While stocks last.
Danish design, worn your way.
Lollys pieces are the ones you come back to; the striped shirt you wear twice a week, the maxi dress that makes you feel like yourself, the jacket that goes with everything. This is fashion that fits into real life (and looks seriously good doing it).
Wardrobe Menu.
Find your next everyday favourite or statement piece and give your wardrobe a playful upgrade.
Worn everywhere.
Born in Copenhagen.

Behind the brand.
Lollys Laundry is Danish through and through, effortless, playful, always well-dressed but never overdone. Founded by designer Kamilla Byriel, the brand blends the laidback feel of your favourite vintage tee with the polish of something you'd wear to drinks.
We believe clothes should bring joy. That prints are a neutral. That denim jackets go with everything. And that getting dressed should feel like you, not like everyone else. This is fashion that fits into real life (and looks seriously good doing it).
As seen on you...


@lollyslaundry

