Designed in Copenhagen, styled by you.
Fresh cuts. Cool prints. Just landed and already in carts. From crisp striped shirts to floaty maxis and everything in between.
Danish design, worn your way.
Lollys pieces are the ones you come back to; the striped shirt you wear twice a week, the maxi dress that makes you feel like yourself, the jacket that goes with everything. This is fashion that fits into real life (and looks seriously good doing it).
Your own way.
Uncomplicated style with personality. Effortless pieces that get worn, hard.
Worn everywhere.
Born in Copenhagen.
Behind the brand.
Lollys Laundry is Danish through and through, effortless, playful, always well-dressed but never overdone. Founded by designer Kamilla Byriel, the brand blends the laidback feel of your favourite vintage tee with the polish of something you'd wear to drinks.
We believe clothes should bring joy. That prints are a neutral. That denim jackets go with everything. And that getting dressed should feel like you, not like everyone else. This is fashion that fits into real life (and looks seriously good doing it).
As seen on you...
@lollyslaundry
